Communication strategy, creative strategy, art direction, design, copywriting, video production, media buying.
Communication strategy, creative strategy, art direction, design, copywriting, video production, media buying.
Communication strategy, creative strategy, art direction, design, copywriting, video production, media buying.
Communication strategy, creative strategy, art direction, design, copywriting, video production, media buying.
Connecting the dots
Our responsibility was to develop a communication strategy, creative strategy, and to produce all communication materials. Primary objective was to highlight the tangible impact that quality infrastructure, safe transport, clean energy and the adoption of digital technology have on people's lives.
This project was undertaken to assess the level of citizens' knowledge and understanding of the EU’s role as the largest donor to Serbia. Our responsibility was to develop a communication strategy, creative strategy, and to produce all communication materials. Primary objective was to highlight the tangible impact that quality infrastructure, safe transport, clean energy and the adoption of digital technology have on people's lives. Media buying was employed across multiple platforms, including television, digital media, social media, and out-of-home (OOH) formats. By utilizing engaging and visually appealing content across various media channels, we sought to effectively communicate the benefits of EU support and inspire a deeper understanding among the target audience.
