Communication strategy, creative strategy, content strategy, digital strategy, art direction, design, copywrite, video and audio production, media planning, media buying, PR activities.
Communication strategy, creative strategy, content strategy, digital strategy, art direction, design, copywrite, video and audio production, media planning, media buying, PR activities.
Communication strategy, creative strategy, content strategy, digital strategy, art direction, design, copywrite, video and audio production, media planning, media buying, PR activities.
Communication strategy, creative strategy, content strategy, digital strategy, art direction, design, copywrite, video and audio production, media planning, media buying, PR activities.
Knowledge changes everything
This campaign's goal was simple: boost awareness and understanding of Serbia's education reform, backed by the EU. Under the slogan "With knowledge, we change everything," we highlighted how this reform is key to building a better society, boosting job opportunities, spurring national growth, and driving progress. To achieve these objectives, our role encompassed the creation and implementation of a comprehensive communication strategy, creative strategy, and content strategy.
We produced over 18 TV commercials, more than 20 videos featuring brand ambassadors, and testimonials from teachers. The campaign was executed through traditional and digital media planning, buying, monitoring, and reporting. Furthermore, we designed an outdoor campaign involving billboards, city-lights, and branding on public vehicles. Additionally, a radio campaign was delivered, accompanied by PR activities. The campaign sought to inspire public support and generate widespread awareness about the benefits and positive changes brought about by education reform in Serbia.
