Communication strategy, key messages, copywriting, design of key visuals, TV commercials production, music video production, photo production.
Communication strategy, key messages, copywriting, design of key visuals, TV commercials production, music video production, photo production.
Communication strategy, key messages, copywriting, design of key visuals, TV commercials production, music video production, photo production.
Communication strategy, key messages, copywriting, design of key visuals, TV commercials production, music video production, photo production.
Music of hope is the sweetest sound there is
Serbia has a silent epidemic: one in ten children are living in the kind of poverty that doesn't just clip their wings, but which buries their feet in concrete. Recognizing the critical role that education and support play in nurturing the talent and potential of these young children, the Music Art Project organization has dedicated itself to rewriting their stories through the universal language of music.
When Music Art Project reached out to Roger, they weren't just seeking a campaign; they were entrusting us with their mission to amplify the voices of these children through music. Our response? Yes, we are going to be a part of hope. We designed the “Be Part of Hope” campaign to raise awareness of the program and to highlight the impact of music on a child's intellectual and social development. What set "Be Part of Hope" apart, was the of support from influential Serbian artists who lent their voices and talents to the cause. And now, with the campaign rolling out, we are inviting you to be a part of this change and to give every child in Serbia the chance to learn, grow, and thrive through the power of music.




