Communication strategy, creative concept, copywriting, video production, design, lots of love.
Communication strategy, creative concept, copywriting, video production, design, lots of love.
Communication strategy, creative concept, copywriting, video production, design, lots of love.
Communication strategy, creative concept, copywriting, video production, design, lots of love.
And what is your superpower?
Made with heart & soul, and full of emotion, this integrated campaign involved a communication strategy developed to support the Serbian Paralympics team in the Tokyo 2021 Olympic Games. The campaign was centered around the TV commercials and supplementary videos called “And what is your superpower?”, aimed to highlight and celebrate the abilities of these athletes. The campaign achieved great success across both television and digital media platforms.
Working with the Serbian Paralympians, these titans of resilience, was more than an honor. It was a reality check. It was a reminder of why we do what we do at Roger—why we believe so deeply in the power of creativity to make a difference in the world. As we look back, we're filled with gratitude for the opportunity to contribute to such a meaningful cause and to support these incredible people who remind us every day what true superpower looks like.
